It actually might be a good question to ask yourself every once in a while. One of the peculiarities of the human nature is that we always looking for something – for new experiences, new pleasures, new feelings… As soon as we get it, the very next moment we need more or different. It seems that many of us are constantly bored and need to be entertained. Food is abundant, pleasant, “natural”, “biological”, “necessary” – many people use it as the easiest simple and “harmless” pleasure… Did you notice how many excuses-beliefs are included in the previous sentence? As soon as you clarify, destroy and replace these excuses/beliefs – you might see the life through a completely different glasses. Where to start? Taste of food is just an olfactory sensation. It’s just like a visual, auditory or kinesthetic sensation. Does it have to be necessarily olfactory? Can you switch your attention to pleasing the other sensors to help to kill your boredom? Would you try a music or would you consider to fascinate your vision?